EDS Strengthens Digital Frontlines: Recap of the Brussels Communication Training

BRUSSELS – From April 26 to 29, 2026, European Democrat Students (EDS) hosted a high-level Digital Strategy & Political Communication Training in the heart of Europe. The event brought together delegates and experts to tackle the "attention economy" and the evolving digital landscape.  

Setting the Strategic Narrative

The event opened with a stark analysis of the current political climate. Dr. Beatrice Gorawantschy, Director of KAS Europe, addressed the challenge of young voters drifting toward the far-right, stressing the need for the center-right to reclaim the narrative through smarter communication. EDS Chairman Francesco Sismondini emphasized returning to core values during global instability, while EDS Secretary General Vladimir Kljajić presented alarming digital metrics: politicians now have only 2 seconds to capture attention, with viewing time becoming more critical than traditional engagement.  

Bridging the Online-Offline Divide

The training featured a powerhouse lineup of practitioners:  

• Max Davidovic presented campaign results from Slovenia, while Alex Gunter (Edina Communications) highlighted the UK experience, proving that door-to-door presence remains the backbone of successful digital synergy.  

• Visual coherence was a key focus, with Marios Ioannis Konstanteas (EDS Social Media Team) presenting a strategy co-developed by Marina Christaki, EDS Vice Chair and social media lead.  

• Santiago de la Presilla (Bloomberg) and Mattia Caniglia (EDS & Atlantic Council alumni) shared insights on modern media and the fight against disinformation.  

_{Policy, AI, and the Future of Europe}

Delegates engaged with the broader European context through academic and industry leaders:  

• Prof. Steven Van Hecke (KU Leuven) delivered a bold vision for Europe’s future, focusing on defense, energy, and competitiveness.  

• The impact of technology was explored by Caroline De Cock, author of "AI tools not gods," and Dr. Gianluca Sgueo, who lectured on AI's role in democracy.  

• At Google HQ, the agency Red Flag explained how digital policy affects local politicians and small businesses.  

• The training concluded at KAS with Marton Vegh (TISZA), providing vital takeaways from the Hungarian electoral experience.  

_{A Stronger Center-Right Presence}

This intensive program, supported by Konrad-Adenauer-Stiftung and the EPP, provided delegates with the practical tools needed to lead the digital conversation. Special thanks were extended to Dr. Friedrich Püttmann (KAS) for his dedicated organizational support.  

_{Disclaimer: This event received financial support from the European Parliament. The views and opinions expressed during the event are those of the speakers and participants and do not necessarily reflect the official position of the European Parliament.}

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